StrategyHack® Case Studies
The Economist Events hosts summits and industry forums around the world. Their conferences feature senior executives and are intended to foster open and informed debate. The Economist Events needed a way to make their sessions interactive and timely while giving attendees a strategy challenge to overcome in order to enhance the event experience.
The Economist Events collaborated with StrategyHack to produce a series of Interactive Strategy Sessions for its Innovation Forum in Chicago and for Marketing Unbound in New York City. StrategyHack sourced local startup founders and facilitated the special sessions in which conference attendees worked directly with the startups to address challenges in a variety of relevant verticals.
In addition to feedback directly following the Interactive Strategy Sessions, attendees were polled after each event. They consistently rated the interactive portion as one of the most valuable experiences of the day.
Global ad agency mcgarrybowen had developed a reputation for traditional marketing, and its impressive client portfolio was in need of innovative digital solutions to new and existing marketing challenges.
mcgarrybowen partnered with StrategyHack to host a workshop for 30 of its employees from its strategy, creative, production, and account management divisions. Ten startups in industries ranging from Retail to Big Data joined the event to help mcgarrybowen demonstrate their commitment to internal innovation and creative agility.
At the end of the workshop, a panel of VIP judges and an audience of press and industry influencers assembled to hear the new growth strategies each team had created. After a short post-event happy hour, the judges rendered a decision in favor of the team who had crafted the best strategy to help their startup grow.
StrategyHack polled participating mcgarrybowen employees before and after the workshop to see what outcomes had been achieved.
- 95.0% felt better equipped to handle marketing challenges of the future
- 87.5% said the event was extremely relevant to their client work
- 84.1% said they learned something they can take back to a client
Some valuable anecdotal take-aways were also noted. One agency strategist said he gained "confidence in my ability to come up with innovative ideas.” Another appreciated the opportunity to flex her strategy muscles, saying “[startups] are really open to big, creative ideas.”
When asked what the participants would take back to their clients, they said:
- "Knowledge about how to ask better questions"
- “I feel like a more nimble thinker after this. I gained appreciation for [my client’s] resources”